Sunday, December 27, 2009
A “Christmas delight/dessert” in China: Re-announcement of Anti-piracy & Pornography Hotlines
Frankly, I find this re-announcement interesting, amusing and juicy while surfing on this website! It is partly because of the timing of this announcement, i.e. the date of the announcement which is just one week before the Christmas time. It is also partly of the rise of the middle-class who adopts a more Westernized style of consumption pattern.
As it is widely known that Chinese are in the rapid rise of power in the first decade of the 21st century, they have a strong knack in aligning with the cosmopolitan lifestyle. It is essential to emphasis the need for the protection of intellectual property rights.
Even there are no public holidays during Christmas time in China, Chinese (especially citizens in major cities) and especially those returning from overseas (the so-called “sea-turtle” in Chinese) are tend to celebrate the Western festivals. They are willing to spend a considerable amount of money on consumption of gourmet and fancy products with their families, friends, colleagues and business partners. They may, intentionally or accidentally, buy pirate products as Christmas gifts.
Hence, the State Intellectual Property Office (“SIPO”) decided to announce the hotlines so as to remind the general public the importance of respecting intellectual property rights while purchasing the products before Christmas and New Year. It also provides the channel for the businesses of selling the legitimate products to report cases of piracy.
Following the long-standing policy on combating pornography, the SIPO would also stress the necessity for reporting pornography through the re-announcement of hotlines.
Incidentally, when there is “re-announcement” for the reporting of illegal products and any pornographic materials, it is an indication of its arising need and the pursuit of authenticity.
So, it is hoped that with the growth of urban middle-class individuals and DINKS (“Dual Income No Kids) in the PRC, they may want to have a taste of traditional Christmas dessert, such as Christmas pudding or gingerbread-man. They would also acknowledge and be concerned of the protection of intellectual property rights.